From the measurement desk

Written for the question you actually typed.

Each piece answers one practice question in the practice's words, with the measured data we have and arithmetic anyone can check.

From the measurement desk

Should Online Booking Be for New or Existing Patients?

Should online booking be available for new patients or only existing ones? The answer is both—but scoped differently. Here's what works and why.

From the measurement desk

How Many Appointment Types Should We Put Online?

How many appointment types should we put online? Start with 1-3 safe visit types. Learn how scoped booking protects your schedule while serving after-hours deciders.

The software question

Do we need to replace our scheduling software to offer online booking?

It depends on one thing: whether the system you already run can connect to an outside booking layer. How to find out, and what each answer costs.

The control fear

Won't online booking fill my schedule with the wrong appointments?

Only if you turn it on unscoped. The visit-type menu, the buffer rules, and the version of self-booking that protects the schedule instead of flooding it.

The phone question

If we add online booking, what happens to our front desk?

They get better, not smaller: what actually changes at the desk when the calendar lookups move online, measured in returned minutes.

The adoption question

Would our patients actually use online booking if we offered it?

Your phone survey says no — and your phone survey has a survivorship problem. The honest evidence on who books online, and who already left because they couldn't.

Placement

Where should our booking link live so patients actually find it?

A booking link nobody sees is a locked door with extra steps. The four placements that carry the load, ranked by the traffic they actually catch.