The people you lose at the door were the surest revenue you had.

Four numbers, multiplied

Factor	Where it comes from
Booking inquiries per week	Your answer — midpoint of the range you pick
× estimated friction-loss rate	Conservative lookup keyed to your Access Score — locked hours, busy signals, holds, and phone tag push it up
× close rate for your practice type	Conservative working assumption, stated in the report
× value of one patient relationship	Your answer

A dental practice with 28 booking inquiries a week, scoring in the "Leaking" band (28% friction loss), a 25% close rate and a $2,500 average patient: 28 × 4.3 × 28% × 25% × $2,500 ≈ $21,000 a month bouncing off the door. These aren't leads to nurture — they were people mid-booking when the friction released them.

Estimates from your own answers using stated assumptions — labeled that way in every report. The first fix baselines the access that produces your real rate — then unlocks its weakest hour.

The marketing multiplier

Every ad, review, and referral works to produce one moment: a person deciding to book with you. Friction at that exact moment is the most expensive place in the funnel to leak, because everything upstream is already paid for. Unlocking the door retroactively raises the return on every marketing dollar you already spend — which is why access fixes routinely out-earn new campaigns.