How bookable you are is a measurable fact.

The four axes

• Access hours (35% — the heaviest weight on this door). How much of the 168-hour week a ready person can actually get onto your calendar — real self-booking counts fully; forms-that-trigger-callbacks count for what they are.
• Booking speed (30%). From first contact to a confirmed slot — minutes, or a hold-and-callback odyssey. Includes how often the line is effectively unreachable at peak.
• Failed-attempt recovery (15%). What happens to the voicemail, the abandoned hold, the unanswered form — whether anything systematically recovers them.
• Channel coverage (20%). Whether the ways patients expect to book — online, text, phone — all lead to an actual slot, against what's expected for your practice type.

The free score vs. the $500 first fix

The free score is what you tell us, labeled as that. The first fix is a week that ends with your door actually open. Days one and two: your booking access baselined — timed attempts through your real channels, phone at peak hours, web at night, per your written permission, every outcome timestamped at the source: answered or busy, hold time, taps-to-slot, callback lag. Days three and four: ONE fix from the menu below, built and running. Day five: the before/after in writing.

The menu (your report's worst axis picks)

• The Booking-Link Install (access hours worst — most common). A real self-booking link, scoped to the one or two visit types where self-booking is safe for your practice, live where deciders actually find it — your site, your Google profile. The 9pm decider gets a slot, not a suggestion box.
• The Hold-Recovery Install (speed worst). The abandoned hold and the missed peak call trigger an instant text with the booking link — the caller who gave up on waiting gets a real path instead of the next search result.
• The Attempt-Recovery Ladder (recovery worst). The voicemail, the unanswered form, the failed attempt get three touches with a tappable path — instead of silence.
• The scoped menu and buffer rules, always included — visit-type limits, lead times, and buffers, because unscoped self-booking is the classic scar and we refuse to install one.

One fix per $500, from this menu — the cap is what keeps the price honest. Scope beyond the menu is the full build, quoted in writing.

What we don't do

• Test attempts never hold real slots — anything booked is released immediately and identified to you after the window.
• No probes on channels or hours you exclude. Permission is written and explicit.
• No padded findings. "Your door is open" is a deliverable we're glad to hand you, in writing.

Prices on the page, where they belong

The first fix is prepaid and scheduled online in one step — which is itself a demonstration of the product. If your baseline shows the door already open, we install the menu item you pick anyway or hand you that finding in writing — your call.